We’re looking for…
A versatile Marketing, Branding, and PR Specialist who is creative, strategic, and results-driven. This role will require you to develop and execute integrated marketing campaigns, build and manage the company’s brand identity, and lead public relations efforts to enhance visibility and reputation. The ideal candidate will possess strong communication skills, a deep understanding of digital and traditional marketing channels, and a passion for storytelling
Who are you?
- Ability to generate original solutions and lots of new ideas.
- Strong command of English language and be able to write creative copy for ads.
- You are creative and have excellent writing skills.
- You are a self-starter and hit the ground running.
- You are meticulous and OCD about the details and are structured and practical.
What’s the role?
You will be responsible for:
- Plan and execute integrated marketing campaigns across digital, social, and traditional channels to drive brand awareness, engagement, and lead generation.
- Analyze market trends and consumer behavior to identify opportunities for growth and improve marketing effectiveness.
- Develop and maintain the company’s brand identity, ensuring consistency across all communications and platforms.
- Lead efforts to define and refine the brand’s voice, values, and messaging, ensuring alignment with company goals.
- Monitor competitor branding and marketing strategies to ensure the company stays competitive in the market.
- Cultivate relationships with media outlets, journalists, and influencers to secure media coverage and press mentions.
- Develop and distribute press releases, company statements, and other PR materials to maintain a positive public image.
- Manage crisis communications and respond to media inquiries as needed.
- Oversee the creation of marketing and PR content, including articles, blogs, press releases, newsletters, social media posts, and multimedia content.
- Ensure all content is on-brand, engaging, and optimized for the appropriate audience.
- Develop and implement social media strategies to increase brand visibility and engagement on platforms like Instagram, Facebook, LinkedIn, and Twitter.
- Monitor, engage, and respond to followers, building strong online communities.
- Track and report on the effectiveness of marketing, branding, and PR campaigns using analytics tools.
- Use data insights to optimize future campaigns and strategies for better outcomes.
- Assist with developing and editing proposals for the Sales Manager
Boxes to tick…
- Matric
- Tertiary Qualification – related marketing qualification
- Knowledge of pharmaceutical/medical device industries_ advantageous
- 3+ Years experience in Digital Marketing, PR and Branding